Product pages & discovery
Alt text on product images, image gallery navigation, zoom functionality, product filters, faceted search, sort options. All must be keyboard-accessible and screen-reader friendly.
For E-Commerce
E-commerce accessibility
Accessibility isn’t nice. It’s revenue.
Every inaccessible checkout is a lost sale. Every broken product page is a lawsuit waiting to happen. And every lawsuit costs five figures. Fix it before someone else does.
1
Thousands of lawsuits per year
ADA Title III web lawsuits in the US exceed thousands annually. E-commerce is the top target. You’re not paranoid.
2
Settlements hit five figures
Typical e-commerce accessibility settlements range from $15k to $50k+, plus attorney fees. Settlement is cheaper than trial.
3
EU just flipped the switch
EAA (European Accessibility Act) is effective June 28, 2025. Any e-commerce selling to EU customers must comply by then. No grace period.
4
Accessible stores convert better
Faster pages, clearer forms, better mobilethe same things that help disabled users also improve conversion for everyone.
Legal pressure is mounting
It’s not just ADA anymore.
Multiple jurisdictions now treat e-commerce sites as public accommodations. California alone has become a hotbed of accessibility litigation with per-visit damages and organized plaintiff bars.
ADA Title III. Your e-commerce site is a “place of public accommodation.” Courts in the Second Circuit, Ninth Circuit, and others have consistently ruled that websites must comply with WCAG 2.1 AA. Standard: WCAG 2.1 AA as of 2024.
California Unruh Civil Rights Act. California-specific statute that covers website accessibility. Damages are per visit, per violation — often £4,000+ per visit. This is why California has the highest volume of accessibility demand letters and lawsuits against e-commerce.
European Accessibility Act (EAA). Applies to any e-commerce selling products or services to EU customers, starting June 28, 2025. Scope includes your entire digital storefront. Standard: WCAG 2.1 AA Level A.
State demand letters. NY, MA, CT, and other states have active plaintiff bars sending demand letters to e-commerce sites. Letters typically request compliance attestation plus retroactive damages settlement. Ignore them at your peril.
Note on overlays: Accessibility overlays (AccessiBe, AudioEye, similar tools) are not a legal shield. Courts increasingly reject them as inadequate remediation. The overlay is not a substitute for genuine accessibility.
Audit scope
Product pages to checkout. All covered.
We audit the full customer journey. Product discovery, image alt text, color-swatch accessibility, cart, checkout formseverything a customer touches gets tested.
Cart & checkout flows
Form labels, error messages, quantity inputs, shipping calculator, payment forms, address fields. Every form field must have associated labels, errors must be announced, required fields must be marked.
Color swatches & options
Never rely on colour alone to convey option selection. Size swatches, colour swatches, texture selectors — all must have text labels or aria-labels. Keyboard navigation required.
Video product demos
Video content embedded on product pages or homepage must have captions and/or transcripts. Autoplay is prohibited. Audio descriptions for complex product demos are required.
Post-purchase & order tracking
Order confirmation pages, order-status dashboards, shipping-notification emailsall must be accessible. Tracking pages often use auto-refreshing data; ARIA live regions are required.
Mobile responsiveness & touch
Touch targets must be at least 44×44px (WCAG 2.5.8 AA). Zoom must not be disabled. Horizontal scrolling must be minimal. We test on both iOS and Android.
Your compliance roadmap
From audit to remediation to prevention.
We map every failure to ADA liability risk and give you a roadmap prioritised by business impact and lawsuit probability.
1
Automated scan
Crawl your store, capture every page type. Get a count of failures by category: contrast, alt text, form labels, colour use, etc.
2
Manual checkout test
Our team walks through your entire checkout flow with keyboard and screen reader. This is where most e-commerce fails. We identify exact repair steps.
3
Remediate & re-test
Fix the highest-risk issues: checkout flow, product-page alt text, form errors. Re-test after each release. We provide regression testing.
4
Ongoing monitoring
Monthly scans after launch. Catch new failures before demand letters arrive. Update your Shopify/Magento themes? We audit that too.
Frequently asked
E-commerce and ADA.
Can I get sued for an inaccessible Shopify store?
Yes. Shopify is just the platform. You (the merchant) are liable for the final state of your store. If your product pages, checkout, or navigation are inaccessible, you can be sued under ADA Title III, even though Shopify handles the underlying infrastructure.
What is the European Accessibility Act and do I need to comply?
The EAA takes effect June 28, 2025, in the EU. It requires e-commerce sites selling to EU customers to conform to WCAG 2.1 AA. If your Shopify store ships to EU countries or your website targets EU visitors, yes, you must comply. The deadline is June 28, 2025 — less than one year away.
How much do ADA settlements typically cost?
Settlements commonly reach five figures. A typical e-commerce accessibility settlement ranges from $15,000 to $50,000+, plus attorneys’ fees (often $10,000$30,000). The cost of early compliance audit and remediation is trivial compared to defending a lawsuit or settling one.
Does an accessibility overlay protect me from lawsuits?
No. Overlays (AccessiBe, AudioEye, similar tools) are widely criticized and increasingly rejected by courts as inadequate remediation. A lawsuit defendant who had deployed an overlay often loses because the underlying site remains inaccessible. An overlay is not a substitute for genuine accessibility.
What about mobile app accessibility?
E-commerce apps fall under ADA Title III (at minimum) and must conform to WCAG 2.1 AA as adapted for native app contexts (iOS VoiceOver, Android TalkBack). The checkout flow in your app is equally auditable as the web version. We cover both web and app.
Our Shopify theme provider says they’re accessible. Aren’t we covered?
No. Theme accessibility is a starting point, not a guarantee. Your customisations (colour overlays, custom form fields, additional JavaScript), product images, content, and theming layers all add accessibility risk. Only a full audit of your live store answers the question: is it accessible?
Next step
Audit your store before someone else does.
Free scan of your entire store. See what an ADA plaintiff attorney will find. Get a roadmap to fix it. No credit card required.